Minimalist Influencers in 2024 – The Ultimate Resource

Minimalist influencer´s content creation tools on a wooden desk.

This post introduces over 70 minimalist influencers. Every influencer offers their unique perspective from financial minimalism to tiny house living. Under each we have included links to platforms they utilize. Now it is just up to you find your favorite! 🙂 Feel free to share this post if you find it valuable.

We have also created resources related to minimalist books and documentaries in case you happen to be interested of those. Still not enough? In that case our Minimalist Brand Directory may help fit the bill. 

Minimalist Influencers Mentioned in This Post

Arrow Hill Cottage

Angela has a background in architecture and lives in Minnesota with her husband and five children in a simple, custom home. She shares their journey and guidance on decluttering and simplifying.

Website | Facebook | Pinterest | Instagram | Twitter | YouTube

Austin Williams

Austin aka El Agustin is a US-based minimalist who produces content centred around money, life and personal finance.

YouTube

A to Zen Life

Marissa´s project, A to Zen Life, covers her journey from an emotional hoarder and being 25,000 in debt to a minimalist mom with a happy family. Her mission it to help families to become happier through helping them to get rid of clutter and simplify their life.

Website | YouTube | Instagram | Facebook | Twitter

Andrew Hyde

Colorado-based Andrew is a vagabond and a minimalist. He travelled in 95 countries with only 15 things with him. Among other things, he is also a founder of multiple startups, a marathon runner and Ironman competitor. And last but not least, he is a co-owner of his favourite café!

Website

Ashlynne Eaton

Ashlynne has her origins in Canada but nowadays lives in the states. She is also an advocate of simplicity, mindfulness and loves nature. This multi-passionate influencer posted the first video on her YouTube channel in 2012 so you have years worth of takes on minimalism and much more to draw inspiration from.

Website | Facebook | Instagram | Pinterest | YouTube

A Small Wardrobe

Patricia, the founder of A Small Wardrobe is based on Western Australia. A Small Wardrobe is especially great for those who are looking for a strategic approach on simplifying their wardrobe. As a former teacher, she makes sure you will be able to learn the tricks.

Website | Instagram | YouTube

Bea Minimalista

Portuguese-based Bea chases memories instead of possessions. This part-time explorer and full-time minimalist describes herself as an introvert and decided to get out of her comfort zone by sharing her journey online.

YouTube | Instagram

Benita Larsson

Benita is a Stockholm-based creator whose focus is on Scandinavion lifestyle, simplicity and minimalism. Just on YouTube you can take inspiration from over 100 calming and zen-like videos she has uploaded.

Website | YouTube | Instagram | Twitter

Ben Alagna

Previously a film and television director in LA, Ben now lives in the midwest with his family and provides inspirational and motivational content spiced with a bit of minimalism. On his instagram, this influencer describes himself as blogger, designer, internationalist and dad.

Instagram | YouTube

Break The Twitch

Anthony is a writer, filmmaker and creator living with his wife in Phoenix. He can help you to break the twitch; to protect yourself against surrendering to those impulses that you know are not good for you, whether talking about the doom scrolling on your phone or impulse buys on the online store of your choice.

Website | YouTube | Instagram

Cara Nicole

Based in the US, Cara aka TheFinancialFreedomGirl produces easy to understand financial education that also connects with the concepts of minimalism, sustainability and financial health.

YouTube

Carmen Segattini

Carmen is from Zürich, Switzerland and provides insights into her extreme minimalist lifestyle and its benefits. She has covered topics such as minimalist wardrobe, coding and plant based recipes.

Website | YouTube | Instagram | Pinterest

Christina Mychas

Christina is a Canadian who has turned her shopaholism into intentionalism. She describes herself as a minimalist-ish, pointing that minimalism doesn’t have to go to extremes in order to help fulfil your goals. Her main topics revolve around emotional spending, minimalism and self-development.

Website | YouTube | Instagram

CKSPACE

Cheng Kit, the founder of CKSPACE, is based in Singapore. His topics revolve around minimalist habits & rules, technology, style and celebrities´ takes on minimalism, to name a few.

YouTube | Instagram

Colin Wright

Colin is a US-based author, podcast host, generalist maker-of-things and public speaker. Since 2009 he has travelled to over 60 countries, giving his readers the power to decide the nations he should next live in.

Website | YouTube | Instagram | Twitter | Facebook | Podcasts

Connie Riet

Nowadays a digital nomad, Connie has lived as a minimalist since 2008. Utilizing her extensive experience on the topic, i.a. raising her family in a minimalist home, this influencer can provide you practical inspiration for mindful living.

Website | YouTube | Instagram | Facebook

Daniel Titchener

Daniel is an architect living in Vancouver who explores ideas on minimalist design. We can especially recommend his Architect Redesigns video series on YouTube where he gives minimally clever overhauls on the spaces of his audience.

Website | YouTube | Instagram | Twitter

ecofriend.lia

Lia lives in Germany. She has moved from extreme minimalism  to focus more on intentional and slower-paced consumption. On his channels Lia, covers topics on minimalism, sustainability, authenticity and finding happiness in the small things.

YouTube | Instagram | Podcast

Exploring Alternatives

Exploring Alternatives is established by Mat & Danielle, a Canadian couple. If you are looking for alternative ways to live, they’ve got you covered with content including tiny houses, off-grid-living, camper van conversions and much more.

Website | YouTube | Instagram | Facebook

Frugal Fit Mom

Christine is a mom of four who covers topics such as frugal living, exercising and food. Christine lives in the USA.

Website | YouTube | Instagram | Facebook

Gabe Bult

Gabe lives in the US and recommends you to do less. However, when you go through the content he has provided, you may notice this influencer has done quite a lot when it comes to “Minimalism and stuff” as Gabe himself puts it.

YouTube | Instagram

Graham Stephan

Graham started his journey as a real estate investor soon after turning 18 and became a millionaire by the age of 26. If you’re interested on frugal living and how to make your money grow, this financial minimalist living in Las Vegas may be of interest to you.

Website | YouTube | Instagram

Jeffrey Buoncristiano

Based in the USA, Jeffrey provides insights into Minimalism, Maturity and Manhood. He has extensive experience not only due his social media content but also through his profession as a motion graphics designer. He has worked with plenty of international brands such as HBO and NBA.

Website | YouTube | Instagram | Podcast

Jenny Mustard

Jenny is originally from Sweden but is now London-based where she lives his partner David. This tofu addict creates content on feminism, modern living, design and pop culture. Jenny also describes writing as her true creative addiction.

Website | Instagram | Twitter | YouTube | Facebook | Podcast

Jose Briones

Jose is a writer, digital minimalist and filmmaker that helps people enjoy offline again. Since the end of 2019, Jose has been on a journey to reduce his screen time and to explore what there is to life outside the digital realm. By following his content you can get inspiration and guidance to do the same. And if you’re into dumb phones, Jose has you also covered.

Website | YouTube | Instagram

Josh Fenn

Josh is a Portland, Oregon based filmmaker and digital content creator. On his YouTube channel he  comes up with new videos weekly about travel, tech & everyday carry (EDC). His IG feed on the other hand is filled with calming photos.

Website | YouTube | Instagram | Twitter

Joshua Becker

Joshua is the founder of Becoming Minimalist. It has become a place to encourage the individual to find out their own ways and benefits what the practice of owning less may bring. This citizen of Arizona is also a Wall Street Journal best-selling author.

Website | YouTube | Facebook | Instagram | Twitter | Pinterest

Kahvihuone8487

Kahvihuone8487 follows the Filipina-Finnish couple´s life in Finland. Their content covers their minimalist and simple life in a city. This includes themes such as food, home decor and coffee (kahvihuone is coffee room in Finnish).

YouTube | Instagram

Kraig Adams

Kraig is a US-based filmmaker producing soul-soothing, long-form content of his hikes around the world. Ever wondered how it looks like at the Salkantay Trek to Machu Picchu? Check out Kraig´s content and you’ll know!

YouTube | Instagram

Kyra Ann

Kyra lives in the US and posts twice a week on her YouTube channel. Her videos cover simple living, mindful spending & more. Kyra has plenty of long-form vlogs, many of them crossing the 1-hour mark.

YouTube | Instagram

Leo Babauta

Leo is the founder of Zen Habits (est. in 2007) which help you to find simplicity and mindfulness, clear the clutter and focus on important. He lives in Northern California with his wife and two kids. The Time Magazine has ranked his blog twice among the Top 25. 

Website | Twitter | Facebook

Living Big in a Tiny House

Run by a New Zealand-based couple, Living Big in a Tiny House documents people´s tiny houses and their lifestyles around the world. With over 4 million subscribers, Bryce Langston and Rasa Pescud have grown their YouTube channel to one of the biggest of their country.

Website | YouTube | Facebook | Instagram | Twitter | Pinterest

Louise Froideval

Louise is a Paris-based ultra-minimalist actress. On top of minimalism her channels cover simple living and financial matters.

YouTube | Instagram

Madeline Hegedus

Madeline is a mother of 2. She is based in UK and makes realistic content on topics such as motherhood and minimalism, including how to declutter and simplify your home.

Website | YouTube | Instagram

Malama Life

Sophie Daquis, the woman behind Malama Life, lives in Hawaii and shares glimpses of her life on her channels, focusing on slow living and minimalism. Sophie encourages her audience to give more attention to the small and simple things in life.

Website | YouTube | Instagram | Pinterest

Margaret Matheny

US-based Margaret encourages you to live your life the way you actually want to live it. From a chaser of everything, Margaret has turned her focus into a pursuit of intentional and simple living. She can help you to do the same hrough inspiration, tutorials, personal stories and more.

Website | YouTube | Instagram | Pinterest

Marie Kondo

The Japanese organizing consultant behind the KonMari Method and “The Life-Changing Magic of Tidying Up”. In addition to being a best-selling author, she also has own Netflix shows and was listed among TIME´s 100 most influential people back in 2015.

Website | Instagram | Twitter | Facebook | YouTube

Mark Kwak

Mark describes himself as a life enthusiast. His content covers tech, menswear, style, home goods, minimalism, reviews and lifestyle. Mark lives in San Fransisco.

YouTube | Twitter | Instagram

Mark Manson

This two-time NY Times bestseller who doesn’t give a fu** has praised the benefits of minimalism and runs a popular blog, YouTube channel and The Subtle Art School that help you cut out the bullsh** to focus on the things that matter.

Website | YouTube | Facebook | Twitter | Instagram

Matt D´Avella

Matt is a documentary filmmaker, entrepreneur and a YouTuber. He has directed The Minimalists´ “Minimalism: A Documentary About the Important Things” and “The Minimalists: Less Is Now”. If a mix of minimalism, productivity and slow-motion shots of coffee making sounds great to you, he may be your guy.

Website | YouTube | Instagram | Twitter

Maximizing Minimalism

This Canadian channel tackles various topics around minimalism: wardrobe, makeup, skincare, workspace, food and tech.

YouTube

Melissa Alexandria

Melissa is a vegan weight loss coach. Inspired by her own experience of losing 35 pounds, she provides easy meal ideas for any budget, and promotes simple systems and routines to manage the weight-loss journey. Melissa also covers other topics, including minimalism.

Website | Facebook | YouTube | Instagram

Messy Minimalist

Rachel, the founder of Messy Minimalist left corporate America with his husband and began to live a simpler life. They are owners of an old motel on Lake Michigan and share their journey of inn keeping, simple living and the great outdoors on their blog, YouTube and other social media channels.

Website | YouTubeInstagram | Facebook | PinterestTwitter

Mia Danielle

Mia helps to transform your home into a holistic, clutter-free space. She also runs her own podcast and has written a book about downsizing. Furthermore, Mia also has created a Clutter Cure online course that can aid you to ditch the clutter.

Website | Instagram | YouTube | Facebook

Michael Tierney

Michael is London-based motion graphics designer and a speaker and teacher on design, time management and minimalism. This digital nomad has been onebagging around the world since 2017.

Website | YouTube | Instagram

Minimal Ease

Becky is a reforming collector of everything who points that as a minimalist you can have a more meaningful life and more things that bring you joy, while eliminating mindless clutter and distractions. Minimal Ease is based in the US and mainly focuses on organizing and decluttering.

Website | YouTube | Instagram | Facebook

 

Minimalist Home

Robyn is a Canadian ADHD expert that teaches you to how to simplify all of the excess so that you can maximise life, business and peace.

Website | YouTube | Instagram | Facebook

Nate Murphy

Nate is a British rock climber who introduces alternative ways of living that enables him to live a more free and adventurous life. His content revolves mostly around van life; how to convert van to a home and van tours of other likeminded people.

Website | YouTube | Instagram | Facebook

Nate O´Brien

Nate is an American entrepreneur with a passion for personal finance, productivity and personal development. He’s also a strong advocate for minimalism. Recently, Nate has been living out of his truck.

Website | Instagram | Twitter | YouTube

Nathaniel Drew

Nathaniel is a writer and filmmaker that wants to live joyous life and feels best way to get there is by conquering his fears. A Parisian, Nathaniel is also an avid traveler and language learner.

Website | Instagram | Facebook | YouTube | Twitter

NEVER TOO SMALL

Never Too Small introduces clever ideas and design on how we can live more fulfilling lives in small spaces. With over 2 million subscribers, NTS want to play their part on successfully managing the overcrowding issues ever more popular urban living has put us into.

Website | Twitter | Instagram | YouTube

Nicholas Garofola

Nicholas is passionate about filmmaking, minimalism and self-improvement; the topics he covers on his YouTube channel. Minimalism has given him mental clarity and removed the need to make decisions on those things that really don’t matter. 

YouTube | Instagram

Nick Houchin

Nick, a cinematographer based in the US Midwest, creates content on life improvement. One of his important tools to help doing this is minimalism which he has utilized in his own life for over a decade.

YouTube

Pack Hacker

The goal of Pack Hacker is to help you travel smarter. The international team share their personal experience and tips on travelling and travel gear through their real-world testing, all without fluff or BS.

Website | YouTube | Instagram | Facebook | Twitter | Pinterest

Peaceful Cuisine

Would you like to watch calming cooking videos without annoying music and voiceovers? If so, this Ryoya Takashima´s channel may be the perfect fit for you!

Website | Facebook | YouTube | Instagram

Peter Cook

Peter is a Bulgaria-based content creator focusing on minimalism and living slow. He is also a former lawyer earning 6-figure salary who quit his job to live a more slow-paced life.

YouTube

Rachel Aust

Rachel is an Australian nutritionist, personal trainer and a wellness coach. She can help you to redesign your mindset and your space through minimalism, decluttering, intentional living and zero waste. She is also a speaker and author of “Less: A Visual Guide to Minimalism”.

Website | Instagram | YouTube | Pinterest

Rebecca Sisson

Rebecca describes herself as a content creator, marketing strategist, YouTuber, yogi, earth lover and desert dweller. Her content features minimalism, zero waste, sustainability, wellness and intentional living.

YouTube | Instagram

Reynard Lowell

Sydney-based Reynard describes himself as a design enthusiast. He creates content on interior design, home organization, slow living and minimalism. One example of his repertoire is the House To Home series where Reynard does makeovers on others´ homes. 

Website | YouTube

Rob Greenfield

Rob has been named “The Forest Gump of Ecology”. He’s a US-based activist who describes himself as earth’s messenger for green living. Frequent topics include sustainable and simple living, self-grown food, minimalism off-the-grid-lifestyle, zero waste, tiny houses and permaculture. Rob donates all the income he receives from his media.

Website | Facebook | Instagram | Twitter | YouTube 

Robert Creating

Colombia-based Robert is a visual storyteller that makes videos about intentional living. This minimalist entrepreneur with an MBA also loves great coffee.

Website | Instagram | YouTube

Ronald L. Banks

Ronald is a content creator, speaker, writer and coach who cover areas on minimalism, personal finance and mindset changes to enable you to live a fuller life with less clutter and more clarity. Ronald´s mission is to help one million people to make a radical change on their life through subtle changes on their thinking.

Website | YouTube | Instagram | Facebook | Twitter | Podcast

SagaJohanna

Saga is originally from Sweden but lives nowadays with her husband in New Zealand. She wants to inspire you through her content revolving around minimalism, vegan recipes, van life and more.

YouTube | Instagram

Samurai Matcha

Aki is a Japanese school teacher who lives in a small village. He discusses about minimalism, culture of his home country, including kimono, tea ceremony and anime.

YouTube

Sarah Therese

Sarah is a Canadian working-from-home mom of four. She talks about i.a. minimalism, parent- and wifehood, healthy habits and lifestyle.

YouTube | Instagram

Sena Shimotsuma

Sena is a philosopher from Japan. He emphasizes the importance of being yourself. Sena describes his current job being a “Salary Man” but is aiming to become a full-time content creator.

YouTube | Instagram | Twitter

Seve - Sunny Kind Journey

Seve is a native of Finland. Since 2020 he has produced content related to his learnings on the pursuit of self-awareness, balance and compassion while encouraging his audience to seek for the same aspects.

Website | YouTube

Simple Happy Zen

Vera is from the Netherlands and puts out weekly videos on minimalism, simple living, happiness and self development. Simple Happy Zen started as a burnout recovery project and has close to a 200 000 subscribers on YouTube.

Website | YouTube | Twitter

Simple Victoria

This US-based influencer captures simple beauty in this messy world. Victoria is also a musician. She talks about topics such as capsule wardrobe, bullet journaling, studying and decluttering.

YouTube | Instagram | Facebook

Simply This Life

Candice, the person behind Simply This Life is a mother of three who lives in Utah. She has a passion for making life at home easier and more enjoyable. Candice can give you guidance for decluttering, organization and simplifying your life.

YouTube | Pinterest

Slice Of Light

Elin provides a lot of scientific-based content content due to his background as a PhD in clinical psychology. She’s also a podcast producer, photographer and videographer. His content concerns simple living, minimalism, intentional living and empowerment.

YouTube

Sterling Grinnell

Sterling has dedicated his YouTube channel to document his learning. He covers self-improvement, minimalism, photography, videography and music.

YouTube | Instagram

The Minimal Mom

Dawn lives in Minnesota with her husband and four children. This family minimalist can help you to quickly purge unwanted stuff and enjoy life. Among other things, Dawn also runs a decluttering support group on Facebook.

Website | YouTube | Instagram | Facebook

Tim Dessaint

Tim´s content focuses on minimalist and quality men´s fashion and lifestyle. He lives in London, UK in a one bedroom apartment. Tim´s videos have racked up over 200 million views and he has been featured in publications such as GQ and Esquire. Tim also has a Master´ s degree in marketing from IÉSEG School of Management.

YouTube | Instagram

Tiny Home Tours

Since 2009, Tiny Home Tours have covered those brave ones who have took the plunge and decided to live outside of the the four-wall traditional homes. They cover living places from frugal to all the way to luxury.

Website | YouTube | Facebook | Instagram | Podcast

Tiny House Big Living

US-based Tiny Channel Big Living introduces houses under 500 square feet and help to spread this economical end environmentally friendly way of living.

Website | YouTube | Facebook | Twitter

Tiny House Giant Journey

Jenna Spesard wasn’t able to save money, pay off her debt or go on a vacation. Dreaming of becoming a writer and globetrotter, she quit her job, built a tiny house and started his Tiny House Giant Journey. It covers alternative ways of living from skoolies to shipping container homes.

Website | Twitter | Instagram | Facebook | Pinterest | YouTube

Tyler Lloyd

Tyler is a content creator from the USA who creates videos on striving to live a happier, healthier and more sustainable life. Among other things this includes plenty of videos on 30-day challenges and minimalism.

YouTube

The Minimalists

Former corporate workers Joshua Fields Millburn and Ryan Nicodemus have been embracing minimalism since 2009. What started as a massive decluttering has lead to a blog, Emmy-nominated documentaries, NY Times Best Sellers, podcast and an audience of over 20 million people who have started to wonder whether the less may very well be more.

Website | YouTube | Twitter | Instagram | Facebook | Podcast

Zero Waste Home

Refuse, reduce, reuse, recycle, rot. That’s the method Bea Johnson has used since 2008 and has been able fit her family’s annual trash to a single jar. She has over 700 000 thousand social media followers and is also a speaker, TV personality and bestselling author.

Website | Instagram | Facebook | YouTube

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